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Services

From scratch, or for the product
you already run.

New SaaS, CRM and e-commerce backends, and the products that already run: performance, handover, AI in a real workflow, and the requests that never reach the team.

Cobalt and stone architectural shapes
01

SaaS, CRM & AI backend from scratch

Founders and product owners who need a new SaaS, CRM or e-commerce backend built, and who cannot afford a rewrite later.

An architecture that survives the second tenant and the first thousand users, a first slice in production, and a release path that stays repeatable as the product grows.

LaravelMySQLNode.js
Layered platform structure illustrating a product assembled in stages
02

Performance & scalability

SaaS founders and teams facing slow CRM reports, API latency or rising resource usage.

A measured baseline, prioritized bottlenecks, scoped improvements and a before/after comparison on the same workload.

MySQLRedisProfiling
Parallel data channels illustrating throughput and bottleneck removal
04

AI integration & workflow automation

Teams connecting telephony, CRM and AI processing without losing traceability or control over customer data.

A scoped end-to-end workflow with structured output, idempotent jobs, retries, failure visibility and a human-review path.

APIsCRMAI
Robotic workflow connecting processing stations and organizing data
05

Technical audit & code review

Owners of an existing SaaS or CRM product who inherited the codebase or keep getting surprised by it, and have no technical director.

A fixed-scope audit: an inventory of what runs where, a risk list ordered by what it would cost if it broke, a review of the code and the infrastructure against what the product actually does, and a written report that says what to fix first and what can wait.

AuditCode reviewRisks
Layered structure separated into reviewable parts, illustrating a code review
06

Request automation into CRM

Owners whose requests arrive and nobody works them: a form that says thank you and creates no ticket, a promised callback with no task, telephony that reaches a mailbox instead of a card, applications that need a person to open one by one.

The whole path from a submitted request to a working list, traced and fixed: where the request goes, what happens when the next step fails, what a retry does, how a bad record is caught before a person opens it, and how you see a failure instead of discovering it.

FormsTelephonyCRM
Mechanical process connecting intake with record creation, illustrating request automation
07

Integration with the systems around your product

Owners whose product has to reach a CRM, a telephony provider, an accounting system or a payment gateway, and can no longer do it by hand.

One traced path in and out: who owns the record, what happens when the other side is down, what a retry does, and how a failure becomes visible instead of arriving as a delayed surprise.

APIsCRMPayments
Connected systems exchanging data through a central service, illustrating integration
Platforms

What I plug into

Every tile is a platform from the work history. Follow one to see it running.

Two ways to work together

Project or ongoing retainer. Scope, schedule and fees are agreed after an initial review. I reply within one business day and name the next step before you commit to anything.

A defined project

A clear scope, focused goals and an agreed delivery plan. Useful for an MVP, an integration or a specific improvement.

Discuss a project ↗

Ongoing collaboration

Regular development and support for a product that keeps evolving. We agree priorities and review progress together.

Discuss collaboration ↗

A simple process

01

Understand

Your goals, context and constraints.

02

Scope

Clear priorities and a practical plan.

03

Build

Develop, review and keep you informed.

04

Review

Check the result and agree next steps.

Start with the first step: send a brief

Before we start

How does a new product start?

One workflow, one slice, in production, then the next one. The first slice is scoped by what has to work, not by the size of the final product.

Which stack do you recommend for a new SaaS or CRM?

Laravel for the product, Node.js beside it when a separate runtime earns its place, MySQL for the data, Redis for the cache and the queue. The stack follows the workload, not the other way round.

Do we need to rewrite our Laravel application?

Not by default. I start with the current system, its constraints and measured failures. A rewrite is an option only when the evidence supports it.

How much does a project or retainer cost?

I estimate after reviewing the scope, access and risks. Project deliverables or retainer capacity, fees and exclusions are agreed before work starts.

Can you work with our existing team?

Yes. We agree ownership, pull-request review, acceptance criteria and the release process. Credentials are shared through an approved secure channel, not a public form.

Who owns the code and the infrastructure?

You do. Repositories, infrastructure and accounts stay under your control, and the access model is agreed before the work starts.

Can AI be added to the product we already run?

Yes, as a separate workflow beside what works today: one event in, one structured result out, with retries and a human-review path. Production behaviour changes only after the output meets the acceptance criteria we agreed.

What happens to customer data in AI processing?

Only the fields the step needs go to the model, with retention and access rules agreed before the first call, and every result stays traceable to the input that produced it.

What do you need from us to run a technical audit?

Repository access, a list of the features customers depend on and a description of what already broke. Read-only access is enough for the first stage; write access is needed only if we go on to fix what the report lists.

Can you review the developer or agency we are about to sign?

Yes. I read their code and their proposal against what the product needs, and tell you what they are genuinely good at, what is missing, and what the estimate is hiding. It is a short engagement, and it often ends with a different plan than the one you had.

What happens to the automation when one step fails?

The path stops at that step, the failure stays attached to the record that caused it, and the step is either retried under the rules we agree or handed to a person. A failed request does not disappear and a retry does not create a duplicate.

How do we keep the cost predictable?

One slice at a time, each with its own scope and its own number. You see the cost of the next slice before you agree to it, not at the end of the project.

Who owns a record both systems have written?

Somebody has to, and it is cheaper to say so now than in the second incident. We agree the source of truth before the first request, and the other side becomes a copy that may be stale but never the answer.

What happens to our product when the other side is down?

The request stops where the failure is, stays attached to what caused it, and either retries under rules we agreed or waits for a person. It does not vanish, and it does not come back as a second charge.

Let’s work together

Have something in mind?

A new idea, an existing project or a question. Let’s talk.

Send the brief
Have an idea or a problem to solve? Write or call — let's figure it out.